Cognitive upgrade
The idea of "Internet plus" is to create "One Belt And One Road", and realize the ideological change of global "connectivity" strategy. Outdoor industry practitioners should break the stereotype and upgrade to the "Internet +" mode of thinking. Only cognitive upgrade can promote transformation and upgrading of the outdoor industry, to promote information sharing, data mining, and the new mode, transformation and application of new achievements, to "service system to promote" historic changes.
Information sharing
At the 2012 global e-commerce conference, jack ma released the "troika" of the future of alibaba: platform, data and finance. Three years on, jack ma's "troika" is on the move. In the age of "Internet plus", do outdoor industries have their own "troika"? Have: information sharing, data mining, pattern application! The outdoor industry should be integrated, transformed and upgraded, and information will be Shared. Some brand dealers have opened inventory information to dealers, friends, outdoor camps and other stakeholders, which greatly promoted product sales, inventory optimization and brand development. "Information sharing" is undoubtedly the "head horse" of the troika.
Data mining
Adjusting structure, changing mode and steady growth are the inevitable requirements of the domestic industry to adapt to the Internet + era. China's outdoor industry has maintained a growth rate of more than 30% a year, which is undoubtedly a blue-water industry. But from the industry comparison, the outdoor industry "scattered, small, weak" features obvious. The outdoor industry is under pressure to transform and upgrade. If there is no big data and data mining foundation, there is no doubt that the outdoor industry will fall into the trap of "shooting the head". Avoid falling into this trap, on the basis of information sharing to form large data, the depth of mining regularity and trend data, so that the innovation and development mode, make the whole outdoor industry on a path to more rapid and healthy development. "Data mining" is the "horse of the troika".
The model of
Outdoor industry's rapid development is undoubtedly the scientific and technological innovation, the innovation of the new materials, etc.), channel innovation (traditional channels upgraded to e-commerce channels, etc.) and model innovation is the inevitable result of (B2C, O2O, etc.). In the Internet + era, the outdoor industry needs to build a better service for public outdoor leisure and sports, which is in urgent need of mode innovation and application. Outdoor industry model for more innovative application combined with cloud computing, big data, iot perception technology, service good individuals and groups in the outdoor leisure, hiking, biking, camping, crossing, limit, the needs of the polar patterns. The model innovation application is a new engine that promotes the continuous, rapid and healthy development of outdoor industry. He is like the "stallion" of outdoor industry, and decides the development direction and industrial future of outdoor industry.